Memorable: Have you ever searched for something on YouTube, but you simply couldn’t remember the name of the channel? Since this is a common occurrence, ensuring that your logo is unforgettable and stands out will help those trying to find you. With this in mind, choosing typography, colors and images that are very clear and easily identifiable increases the chances of getting noticed, regardless of logo size.
Avoid using misleading icons or imagery, instead choose ones based on your industry or niche.Ĭlear: People watch YouTube videos on their computers, tablets, smartphones and televisions, which means they are consuming content in various resolutions and sizes. Indicative: When picking your YouTube logo, be sure to design one that not only clearly represents your brand, but immediately identifies the type of content you’ll share on your channel. If they see one channel with a blurry selfie and the other with a neatly designed beauty icon, which one do you think they’re more inclined to watch? If somebody is already watching makeup tutorials, they will subsequently receive a suggested list of similar content. Increase click-through rates and subscribers: YouTube suggests other channels to viewers based on their habits. Their unmistakable logo and comedic brand voice is felt throughout each touchpoint of their brand, which is what keeps viewers coming back to see what they’ll release next. For example, look at Smosh, a sketch comedy channel with over 25 million subscribers and a complete online store ranging from apparel to phone accessories. It can also foster strategic opportunities for brand extensions like a website or an online shop. Strengthen brand consistency: Ensuring that all of your branding assets are cohesive and easily recognizable across your marketing and social channels is what builds strong brand consistency. Positive or negative associations with your logo will determine whether they’ll continue to watch your content or not. Over time, users will start to think of you as an expert on a subject and seek your content over others.
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A strong YouTube logo can impact users’ behaviors, patterns and thoughts.įor example, if you posted an informative and helpful guide on how to start a successful YouTube channel that was very well-received, the next time you post a tutorial, viewers may see your YouTube logo and recall your previous content, and feel inclined to click again. While the actual content you are posting on your channel is what really matters, you’ll get more people to see it with frequent exposure to your logo. Gain credibility: The stronger your visual identity is, the more likely it is to stick out in people’s minds and gain their trust. You can achieve this by using strategic colors, effective typography and relevant icons. A good YouTube logo should communicate precisely who your brand is, and what your channel is all about.
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Your YouTube channel is an extension of your business, so making sure that you have a cohesive design and professional logo proves your channel is savvy and pays attention to detail.Ĭonvey a message: Your YouTube channel might have the most creative and original content, but without subscribers and viewers, it can only go so far. Beyond its major role of representing your brand directly on your channel, your logo also appears if you comment on other channels, meaning more users will see your YouTube logo, even if they don’t subscribe or know who you are yet.Īppear more professional: If you were going into a job interview or a business meeting, you’d likely dress the part to appear professional and polished. With YouTube, the more exposure users get to your logo, the more they’ll start to recognize your channel.
Develop brand recognition: Logos, regardless where they are used, serve as a mark of identification and instantly symbolize your brand.
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